ABOUT US
Our luxury is an effortless elegance, empowering you to navigate life and subtly influence the world with serene confidence
Dr. Nadiraa Iqbal's story is one that resonates with a deep cultural heritage. With a dynamic and multifaceted personality, she embarked on a path that intertwined her passions for arts, literature, travel, and business, all from a remarkably young age. It was her unwavering ambition that guided her to explore the realm of fashion, eventually leading to the establishment of the iconic multi-designer store, Zarah, in Bangalore in 2006.
Zarah quickly distinguished itself as a pioneer, showcasing the timeless creations of India's most celebrated designers. From the illustrious Suneet Verma to the innovative Vikram Phadnis, and from the artistic Shantani to the legendary Nikhil and more, Zarah became the canvas upon which India's fashion legends painted their visions.
It is one of our greatest joys to discover art that is expressive and evocative, that speaks a language all of its own.
Dr. Nadiraa Iqbal's journey, however, extended beyond the realm of fashion. Her creative prowess ventured into various domains, showcasing her versatility and innovation. She ventured into Film Production and even lent her design expertise to its creation. Beyond the glamour of the fashion world, she provided interior decor consultation for luxurious villas and apartments, adding her artistic touch to living spaces
At the heart of her endeavors lies the brand Nadiraa. This name, derived from Arabic origins, translates to "rare" or "unique." It embodies the very essence of what Dr. Nadiraa Iqbal and her brand aspire to be. It encapsulates a legacy of strong and independent women, united by their values, yet driven by their individuality. Nadiraa, in all its luxury and splendor, epitomizes this rare combination—a fusion of passion and personalized dedication.
Shaarmeen is a strong advocate of 'Less Is More'
The products that bear the Nadiraa name are meticulously crafted with this spirit in mind. Each creation is an embodiment of passion, a fusion of creative ingenuity and a commitment to producing items that are truly one-of-a-kind. With a touch that is uniquely personal, the brand speaks to those who appreciate not only the exquisite artistry but also the values that resonate within every piece.
In a world that is constantly evolving, Dr. Nadiraa Iqbal's journey remains an inspiration—a testament to the power of passion, creativity, and the pursuit of dreams. Her story reminds us that the fusion of ambition, talent, and a touch of uniqueness can lead to extraordinary achievements that redefine industries and leave an indelible mark on the world.
